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"The
onus is on us to revolutionise the way car transactions happen in
India" |
The vision at Carwale.com is to become India's most influential and authoritative source of automotive data for consumers and other stakeholders in the automotive ecosystem. The idea is to help consumers reduce their hassles and maximise their next car sale or purchase. CarWale.com is backed by a wide network of new car and pre-owned car dealers who provide stock details, quotes and other services to thousands of its online customers. Automotive Products Finder talks to Mohit Dubey, CEO, Carwale.com
We realised that buying a car is a very "involved process" for a consumer, and despite spending huge time and money in transaction a consumer did not come out feeling great about it. There are hassles, frictions, and confusion as consumers make their buying/selling decisions. We felt a strong need for a media to empower them and to turn car purchase into a pleasant experience. What exactly does the word 'deal' mean as far as Carwale.com is concerned? Whenever a consumer spends to buy a car, own it and/or sell it, it often involves purchase, loan and insurance, car service, accessories and spares, and more. Is there a strategy behind the deals for new as well as used vehicles? Yes. We have spent a lot of time interacting with consumers and worked on our products with continuous feedback from them and other stakeholders in the automotive ecosystem. How far does Carwale.com go towards satisfying the needs and wants of the visitor? We offer them accurate and reliable information. Our products - car recommendation, instant on-road price quote for new cars and used car value guide - are unique and popular among millions of users who visit us every month. What is the revenue model of the portal? Does the portal earn from every ad hosted or every hit? Media or advertisement sales are definitely a significant source of revenue. Carwale.com features a used car guide. How authentic is this guide in keeping with the changing (increasing/decreasing) prices of automobiles? The guide has served around 2.5 million value checks so far and serves around 7000 value checks every day. It is constantly evolving and is almost a default standard for consumers, dealers, financial, and insurance companies. Does Carwale.com offer an e-selection of accessories and other merchandise? We are working on it and the same shall be launched soon. How does Carwale.com balance between the real world of automobiles, the changing market scenario and the rising competition? There's competition in e-commerce too with portals like Indiacar. CarWale is way ahead of any competitive portal in traffic, content, and product offering. The onus is on us to go to the next level and revolutionise the way car transactions happen in India. We have the strategy, investment, and a very competent team in place to execute this vision. |
What was the idea behind the development of
Carwale.com?