Carving a niche with unique solutions

Automation and Control (Pune) carves a niche for itself in the engineering and automation market

It is quite easy to miss the turn to the works of Automation and Control (Pune) on the Pune Bypass. A small building in the corner of a road leading to a locality from the Bypass represents the automation specialist. On the ground floor is the facility that could be easily identified as a small-scale enterprise, which it is, and on the first floor is the administrative block. 

Automation and Control (Pune) or A&C for short, is a small-scale enterprise catering to the manufacturing sector with unique solutions that could range from anywhere between basic to highly automated. Ask S R Ambekar, managing director of A&C, and he states that his company makes tailor-made equipment. "It is our strength as well as weakness," he promptly adds. A little startling it may sound but take a tour of the facility and it is clear A&C is an automation company that is unlike other automation companies. In other words, A&C manufactures challenging, new machines that find use in the auto sector as well as others. 

"We take the challenge of making new machines. We are working towards machines that are usually imported. This helps costs and makes availing service easy," quips Ambekar. A clue to what Ambekar is trying to put rests in his background. He worked in SKF Bearings' Chinchwad plant. Right from inception it was a sophisticated plant, according to Ambekar, and possessed sophisticated imported machinery, which needed maintenance and spares. "In the 1980s, with stringent import restrictions in place, it was very difficult to cater to the maintenance of the machines and spares," explains Ambekar. "We came to develop ingenious and innovative methods to maintain these machines. And thus was born the idea of making machines - automated machines that eliminate the task of importing costly machines and then seek service." 

A&C was established in 1993 and caters to the automation and SPM needs of various industries from concept to commissioning. This is what is known as "application engineering" according to Ambekar and the machines made by A&C are broadly divided in areas like automation and robotic systems, specialised material handling systems, auto gauging units, custom built special purpose machines and palletising units. The machines the company makes are appropriately automated as per the customer's requirement. Stressing on the issue of automation, Ambekar expresses that there are companies, which require semi-automated machines as part of a certain automation set-up. "Imported machines are often highly automated and may call for more changes than warranted and this is where we come in," he says. 

Surprisingly 80 per cent of A&C's business comes from the auto sector. "Bharat Forge is one of our major clients. We manufactured a palletising unit for GKN Sinter Metals, which manufactures sintered products. We developed this unit in India as a substitute to machines from Europe. The German principals of the company approved it. We supplied 20 machines and do a lot of work for GKN," says Ambekar. Like GKN and Bharat Forge, A&C has numerous auto sector clients. Adds Ambekar: "We are working on an automated machine for measuring cylinder liner bore for an auto components company." For Pune-based ZF Steering Gear India, A&C developed an endurance testing unit. It bagged this order in competition with TAL. "The machine that we made for ZF India is modelled on the lines of high-tech servo machines used in Germany. Another order is on the way." For Pithampur-based Mahle Migma, which manufactures camshafts, A&C developed a phonic wheel assembly and auto straightening press. 

For a company, which achieved a business of Rs 1 crore in the period between 1992 and 1996, and has steadily grown to achieve a turnover of Rs 4 crores in the FY2007-08, the strength lies in the ability to develop machines that can meet the exacting needs and requirements. This is often followed by maintenance and regular service. "Our capabilities speak through the machines that we have developed for world-class manufacturers and this year we are targeting a business of over Rs 5 crores," concludes Ambekar.

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