Bosch commits additional investment

Bosch has decided to further hike its investments in India and is emphasizing brand building

Bosch has committed an additional investment of Rs 850 crores. This follows investments of Rs 1800 crores from 2005 to 2008 thus hiking Bosch's investment into its Indian operations to a total of Rs 2650 crores by the year 2010. While the sales of the Bosch Group are expected to grow in India by about 20 per cent in 2007 to nearly Rs 4700 crores, including exports, the sales of the Bosch Group companies in India will be more than Rs 5700 crores. 

Dr Bernd Bohr, member of the Bosch Board of Management and Chairman of the Automotive Group said, "India's dynamic growth is clearly reflected in our company's performance. Our response to India's strong economic growth and increasing motorisation is to expand local development and manufacturing". With the software market in Bangalore getting competitive, Bosch has started expanding its Coimbatore engineering facility and as part of the additional investments and various activities planned the number of Bosch's workforce in India is estimated to exceed 18,000 associates by the beginning of the year 2008. 

Apart from expansion of common rail diesel production and further strengthening of the engineering centre at Coimbatore, the additional investment committed by Bosch will aid the manufacture of gasoline system components from 2008. Local manufacture of ABS is planned by the end of 2008 and the production of electronic control units in the year 2009. 

Dr Bohr stated that Bosch would not be hiking its stake in its Indian subsidiary Mico, which is currently close to 70 per cent, and added that the name Mico would be changed to Bosch Limited, subject to approval of the shareholders and Registrar of Companies. "Auto makers have asked us if we are present in India and we have had to explain them that we are and Mico is our company in India. To avoid this we want to change the name from Mico to Bosch," remarked Dr Bohr. Mico's management is also slated for a change. Dr Albert Hieronimus, who has headed Mico for the last four years as Managing Director, will become Chairman of the Board of Management of Bosch Rexroth AG from 1, February 2008. At the same time, Dr Hieronimus will take over as the Chairman of the Board of Directors of Mico from the outgoing Chairman, Hubert Zimmerer. V K Viswanathan, Joint Managing Director of Mico and a member of the Board of Directors will take over as the new Managing Director of the company from February 1, 2008. Further, Dr Manfred Duernholz, Senior Vice President, Advanced Engineering in the Diesel Systems Division at Bosch, Germany, will join the Mico management team as Joint Managing Director and will be responsible for Product Area Power train. 

Stressing on products and developments that further reduce fuel consumption and harmful emissions to support rapid motorisation of India, Dr Bohr expressed that India has been the driver for Bosch developing new systems and products for the developing markets. He added that in the current year as many as 100,000 common-rail systems will be produced by Bosch in India. "In 2010, this figure will already be as high as some 1.3 million, and it is expected that the two-million mark will be reached in 2013. Increasing volumes are also to be seen in all the other products Bosch manufactures in India. By 2010, 1.5 million starters and two million alternators will be manufactured in India, compared to around half a million of each in 2006. The projection for 2010 suggests 4.7 million Indian vehicles will be fitted with Bosch brakes - 1.6 million more than this year." "Over the long term, and provided there is a local market, we will launch innovations in India that go beyond ABS," Dr Bohr added. He also announced that Bosch has received a large order from a two-wheeler manufacturer in India to supply fuel injection systems. 

Bosch, which developed the value motronic fuel injection system for low cost automobiles is claimed to be talking to a number of automakers for low cost fuel injection systems for low cost entry-level automobiles. Claimed to be a supplier of gasoline and diesel injection systems to the Rs One-lakh car, Bosch's other business are showing good growth in India according to Dr Bohr. The German giant, who has just commissioned its packaging facility at Verna in Goa is also enjoying good growth when it comes to Bosch Rexroth. Based at Ahmedabad, Bosch Rexroth India is a leading supplier for the mechanical engineering and power engineering industries. "Bosch Rexroth hydraulic systems are already fitted in more than 20 dams and some 1,350 wind turbines across India. In this way, Bosch is supporting India's sustainable development with safe, clean, and economical products - and this not only in the automotive technology sector," signed off Dr Bohr.

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