Bangalore, India, January 3, 2020:
In a bid to reach out faster to consumers and as a part of its expansion
plan, Ather Energy, one of the leading electric vehicle (EV) manufacturer, is
planning to take Ather Space — its flagship experience centre, across key
cities like Hyderabad, Mumbai, New Delhi, Pune, amongst other Tier-1 cities.
Ather Energy is inviting dealer partners to set up these experience
centres across these cities to fast track expansion.
The automaker will design the retail space and experience for its dealer
partners, with a focus on its holistic experience-led model. These experience
centres will allow prospective consumers to test ride and get hands-on with company’s
intelligent & connected product portfolio. The company currently operates
Ather Space in Indiranagar, Bengaluru & Wallace Garden Street, Chennai.
Ravneet Phokela, Chief Business Officer, Ather Energy, said
“Intelligent electric vehicles are a new category for which the traditional
retail model doesn’t really work. We have spent the last couple of years
pioneering a new model in Chennai and Bengaluru, which is focused on
experience. We are now looking for dealers and partners to expand across the
country in a short period of time. It is an opportunity for us and the partners
to prepare for the next phase of the automobile revolution and invest in skill
development and employment for a new breed of retail professionals.”