Glen Mills, PA
Axalta has recently released its 67th Annual
Global Automotive Color Popularity Report which is known to reveals the top
three automotive colors across the globe. This year, White (38 per cent), Black
(19 per cent), and Gray (13 per cent), took the top three positions. White has
been the top automotive color worldwide since 2011.
This year, colour Silver dropped out of the top three
colors in the world and 10 per cent popularity represents the lowest level that
color has had in more than a decade. The survey also showed that Gray is
gaining popularity in all regions of the world. Still, these top four colors,
White, Black, Gray, Silver – continue to dominate the automobile population,
representing 80% of market share globally.
Nancy Lockhart, Axalta Global Product Manager-Color, said,
“We are pleased to release the 2019
Global Automotive Color Popularity Report. After more than 65 years studying consumer preferences on automotive
colors, we are truly the world leader in identifying trends and helping our
customers delivers great cars in the best assortment of the most popular colors.”
Regionally, automotive color preference has changed
little in the past year, with one significant change. White declined by 1 per
cent in Europe and Gray increased 2 per cent, which gave Gray the top spot in
Europe for the first time ever.
demand for Gray rose in the SUV sector last year in Europe, we saw 5 per cent
growth this year in the compact/sport sector. For the first time in Europe, the
variety of natural to refined and sophisticated Gray surpassed White as the
long-time favorite. Europeans have expressed their desire to use Gray to
quieten the emotional noise in their lives and feel comforted by its presence,”
says Elke Dirks, Color Designer - Europe, Middle East & Africa.
Elsewhere, White continues to lead the market, with
Asia recording a 1per cent increase in its popularity and having the widest
popularity spread at 49 per cent.
preferences favor modern, sophisticated, and clean, making White an obvious
choice,” says Annie You, Color Designer - China.
North and South America continue to position White as
the top color, but also have seen an increasing interest in Gray vehicles.
“While the top
four neutral colors namely, White, Black, Gray, and Silver continue to lead
preferences globally. We are
starting to see other colors make moves in popularity that might not have been
thinkable in past years. For sure, the consumer is truly beginning to change
the way they view their vehicle’s color, and Axalta is prepared to partner with
our automotive customers to meet those needs,” added Lockhart,
Various shades from greenish-blues inspired by the
ocean to Navy Blue, Icy Blue, and Denim Blue are also being found worldwide.
Red is most popular in North America at 9 per cent, and Brown/Beige versions
reign in Russia at 12 per cent popularity.
Color is impactful in consumer choices and product branding, and Axalta is
committed to enhancing coatings with color science and technologies for future
shades on vehicles are quickly noticed on today’s roads as Blue, Red, and
Brown/Beige are showcased in spectacular hues. Blue is most popular in North America and Europe with 10 per cent of
vehicles. So, finding a Blue to meet your personal taste is no problem,”