Goodyear India has recently launched two
new products—Assurance DuraPlus 2 and Wrangler AT SilentTrac targeted at new
car and SUV range for the Indian market.
Assurance Duraplus 2 is designed for
small-to-mid-sized passenger cars to further meet the upgraded needs of
value-conscious consumers, Wrangler AT SilentTrac is tailored for confident SUV
drivers with a strong desire for adventure and the freedom to explore with full
control over the wheels.
Rajeev Anand, Chairman & MD, Goodyear India stated, “As a pioneer in tyre
technology, Goodyear has always been at the forefront of innovation, and
continues to push itself to offer a wide portfolio of new offerings that cater
to different market segments. We constantly challenge ourselves to develop
better products and empower our consumers with a superior driving experience”
Assurance Duraplus 2 features a strengthened TredLife technology that is
optimised for longer mileage with durability and quiet performance. The latest
innovation introduces an upgraded DuraWall Technology that withstands rugged
off-road use by resisting cuts and tears, allowing versatility for drivers to
go off-road at a moment’s notice. The improved rigid shoulder blocks and optimised
tread pattern design deliver outstanding strength and reduced road noise for a
quieter ride, while also resulting in excellent mileage and on and off-road
PK Walia, VP-Consumer Business, Goodyear
India, said, “We are excited to release our latest innovations in the Indian
market in order to carter to the evolving consumer needs. Both Assurance
Duraplus 2 and Wrangler AT SilentTrac outperform their predecessors and we are
confident that these new products will empower our consumers to go further.
They offer superior benefits to our consumers and provide safe and better a
quality driving experience.”
Goodyear Assurance DuraPlus 2 is available in 13 to 15 inch rim diameters while
Wrangler AT SilentTrac is available in 15 to 17 inch rim diameters.