to the fundamental shift towards a new competitive landscape, Evolet India, a
Gurugram-based startup, is setting up its distributorship and dealership
network for its range of electric vehicles models in Maharashtra region. It has
recently unveiled its showroom in Mumbai.
key cities identified for dealerships and distributorship in Maharashtra
includes Mumbai, Pune, Nasik, Nagpur, Aurangabad, Satara, Kohlapur and Jalgaon.
company envisages launching 20 dealerships by March 2020 with target sales of
around 150 units per month per dealer.
Chaturvedi, Executive Director & CEO, Evolet, said, “The electric bike
market is hotting up in the India’s second largest two wheeler market, with
government giving push in the right direction for scalability of cleaner
transport policy. Further technological advancements, investments in infrastructure
and increasing consumer awareness are driving EV adoption in the state. The
electric vehicle industry comprises just 1 per cent of the total vehicle sales
and is dominated by two-wheeler segment in Maharashtra. This presents a good
business opportunity for those who want to open electric two wheeler showrooms."
plans to expand its dealership network in Maharashtra by adding around 5-6 dealerships
per month from FY 2020-21. The company is focusing on the cities where the
two-wheeler traction is maximum with an intention to move up its sales target
of 1000 units a month by the end of this FY.
has allocated around 13-15 per cent of gross revenue for marketing and
promotions. Beyond this dealer would be getting the extra benefits through the
incentive schemes run by the company. After sales service, spare parts and
accessories business is another revenue centre for the dealer. Apart from
dealership network, Evolet is also targeting institutional sales and corporate
sales to widen its domestic base. It launched its products in standard segment
targeting riders of all age groups. Beyond this future launches will include
models for executives and premium segments too.
line with our objective to establish a nationwide presence, our
electric-scooter venture, Evolet aims to open 100 plus dealerships across India
by March, 2020. We are aggressively charting our plan and are targeting sales
of around 150 units per month per dealership. We have finalized our dealerships
in the states of Maharashtra, Telangana, Tamil Nadu, Gujarat, Madhya Pradesh,
Uttar Pradesh, Bihar, Punjab, Chandigarh, Haryana, Rajasthan besides Nepal and
Bangladesh, the showrooms of which will come up by March 2020,” added Chaturvedi.
has also identified key exports markets within Asia Pacific and the Middle East
region and plans to start exporting of its products by 2020.
is making investments in phased manner and have allocated budget of approx. Rs
150 crore for its two wheeler division and Rs 300 crore for the E-Bus division
to support its pan India operations and production.