BharatBenz, a commercial vehicle brand of the Daimler group,
has taken stern action against the Pyken Industries for manufacturing and
selling spare parts bearing the mark BHARATBENZ and operating an unauthorised
domain under their brand name. Daimler group has prosecuted Pyken Industries on
the grounds of infringement of its name.
The Delhi High court passed an ex parte interim order against
Pyken Industries, allowing a raid to be conducted by the court appointed commissionerate
on two locations, Pyken Industries Pvt Ltd at Ghaziabad and BSI Sales India
located in Delhi. Several products were seized including torque rod bushes, v
rod bushes, king pin bearings and oil seals to name a few.
Satyakam Arya, Managing Director and CEO, Daimler India
Commercial Vehicles (DICV), said, “It is not just about monetary damages, which
may be negligible or substantial. It is about fighting back for the customer.
It is about creating awareness and ensuring safety. We take brand protection
seriously and this legal action shows how vigorously we will always work to
protect our customers and our brand reputation.”
BharatBenz has entered the Indian market seven years ago. The
company has taken action as the use of non-genuine parts, damages DICVs reputation
as it potentially impact the efficiency of the vehicle and compromises the
safety of the driver, goods, passengers and bystanders.
BharatBenz also educates its customers on genuine parts via
social media channels, dealerships and the brand website. In June this year,
BharatBenz opened its first genuine parts outlet in Coimbatore and has plans to
extend this to other parts of the country. Such well-equipped genuine parts
outlets will ensure that customers get best-in-class services and readily
available genuine parts for their vehicles.