Bridgestone India announced its foray into the two-wheeler tyre market in India under the brand ‘NEURUN’ for motorcycles and scooters. The company will now expand its spectrum of tyre products with the launch of two wheeler tyres brand ‘NEURUN’.
Speaking on the occasion of the national launch, Kazuhiko Mimura, Managing Director, Bridgestone India Pvt Ltd said, “Bridgestone globally is one of the leading two-wheeler tyre manufacturers, a major OE tyre supplier to major motorcycle manufacturers in the world, and was a former sole tyre supplier to ‘Moto GP’, the world’s highest motocycle racing category with ultra-high performance two-wheeler tyre.”
NEURUN tyres are designed to deliver exceptional riding pleasure with proficiency for dry and wet braking. The tyres showcase high durability coupled with its excellent grip for a comfortable and safe ride. The tread blocks and grooves deliver superior grip with comfortable maneuverability for riders.
NEURUN at the onset will be available in five sizes and nine SKUs which will cater to 70 per cent of the market demand.