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Automotive Product Finder Magazine | EV industry needs global approach instead of re-creating
EV industry needs global approach instead of re-creating
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With Chinese companies entering India due to emergence of electric vehicles (EVs) as India combats the challenge of climate change, emissions and aims to improve its Carbon Footprint; it brings new technology, experience and may help to pace up eMobility campaign of the Government of India. Michael Liu, Chairman & CEO, DAO EVTech., new entrant in the Indian eMobility market discusses its plans in India with Pushkar Oak.
Tell us about how you serve the industry with your products? Tell us about your presence in India. The customers need reliable and durable with longer life usage product comparable to fuel driven motorcycles. The industry as whole, need change its perception from Children and house wife leisure time riding product, instead focus and solidify its image as realistic city commuting product.
To achieve that, the EV industry needs global approach, instead re-creating the wheel.
We will start our production center at Hyderabad, with some time, we will only sell our product at Telangana and AP, until we accumulate enough experience and knowledge on providing the best after sales support and services to customers and then we will reach out to pan India. We are expecting start selling products at the Feb. of 2020 at above two states and reach to Pan India before the end of 2020.
What were your observations while developing and designing your EV offering in India?
The driving force for this industry is at 1.3 billion population and quick urbanisation, the current urbanisation rate is 27 per cent. We are expecting for next five years, urbanisation rate of India will at least increase 10 per cent which will transfer 100 million people to city. Once people entering into city, it creates a big demand for urban commuting needs. In 2016, India became the largest manufacturing and consuming country for automobiles in the world with 26 million units per year, we are also expecting some percentage of shifts from fuel driven to electric motorcycles for its less ownership cost, better government incentive which has been witnessed at other countries. Overall, we are very excited on the future of India electric motorcycles industry.
What are your plans regard to Make in India?
We are thinking ‘Made in India’ is not only the requirement from the government, but also the best practice to serve Indian customer in a long run. Therefore, we are carrying the eco-system to India globally, which include but not limit to dealer management and customer services experiences from US, controller, motor and battery pack manufacturing experiences from China.
How supportive do you see Indian market in terms of EV adoption?
We cannot ignore the nascent phase of this industry, as industry contributor, we are willing to work with our peers to contribute our global experience to better grow this industry and bring the future coming in quicker.
The major reason for customer staying away from electric motorcycles is lacking of good product quality. The industry didn’t bring in the durable and reliable products to customer both on perception and reality. If the fuel driven motorcycles can give customer 7-10 years usage, as electric one, we need to get close to that. If product will tear down in 12-16 months, we are not in the same level to fuel driven motorcycles and it has been perceived as children and house wife leisure toys. Current industry competition is based on driving speed and driving distance. As an industry leader, we all know there is no magic can be once the motor and battery has been selected.
What should government do to scale up adoption of EVs in India?
In order to achieve that, government shall work with industry leaders to encourage the foreign investment. As now, India lacks of infrastructure on making motor, controller, lithium battery both on cell and pack since they are new and completely different with what other components used for fuel driven motorcycles. Not like other components which can easily taking from existing manufacturer who are supplying to fuel driven motorcycles companies, the above components are crucial to product quality and almost does not exist in India.
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