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Automotive Product Finder Magazine | Focus is on increasing productivity in plants by more automation
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After passenger cars and commercial trucks, the agriculture and industrial segment is also moving from bias to radials. Globally, Europe is far ahead in terms of adoption of radials, and the rest of the world is also moving in that direction, informs Brijesh Menon, AVP and Head Marketing APAC, ATG.
What is the current market scenario of the Indian tyre industry?
The Indian tyre industry is an integral part of the auto sector and contributes 3 per cent of the manufacturing GDP of India and is pegged at around Rs 60,000 crores. The market has almost doubled in the last 6 years or so and furthermore is slated to grow by 7-9 per cent in the next 5 years. Around 10 per cent of this Rs 60,000 crores is the OHT (off-highway tires) segment which includes farm, construction, material handling, mining, tippers, port etc. Globally this segment has grown at around 3-4 per cent but ATG has been recording an impressive 15-20 per cent growth every year making it the fastest growing OHT company in the world.
What are the key upgrades in material and design of your tyres?
We are truly at the cutting edge of tyre technology. Our plants in India are amongst the largest and most modern OHT plants in the world. Our focus has been to have finer tolerances in the manufacturing process and inclusion of more radials in our portfolio which ensure higher fuel efficiency. We constantly fine-tune the tread designs to increase performance in each and every terrain and application. In the manufacturing process itself we try to use more silica these days which improves tyre performance by lowering the rolling resistance as well as improving cut and chip resistance.
What are the latest trends in the manufacturing of OHTs?
After passenger car and commercial trucks, agriculture/industrial segment is also undergoing rapid change from bias to radials, and hence manufacturing is also undergoing a rapid change. The big focus is on increasing productivity at the plants by more automation and adoption of technologies that reduce the time taken to finish a tyre. Customers these days demand tyres that have better finishing and appearance, which involves increased amount of attention to quality. Decreasing wastage and finer tolerances in the manufacturing process is also the demand of the changing times. ATG is at the forefront of these changes.
How do you help to reduce emission levels in the vehicles ATG tyres are used on?
Tyre manufacturing and tyre performance are directly linked to the emission levels. In our factories we take utmost care that we don’t pollute the environment and abide by all local and international regulations with respect to that. In our tyres we promote radials which consume an average 8-10 per cent lesser fuel while working, and hence lesser pollution. Globally, Europe is far ahead in terms of adoption of radials, and the rest of the world is also moving in that direction. We also pay a lot of attention to ensure our tyres provide the best traction and on road performance, which in turn increases fuel efficiency. Low rolling resistance in the tyre and light weight also ensures that lesser fuel is consumed by the vehicle. At ATG, our R&D experts are constantly working on improvements on these fronts.
With regard to increase in fuel efficiency, what kind of raw material and technology is used in the manufacturing of tyres?
Raw materials, basically fillers like Carbon Black and Silica can alter the rolling resistance and thereby the fuel efficiency. With collaborative research with our suppliers, we are able to improve heat development in our tyres to the highest possible level with the raw materials available today. We also have the technical support of Yokohama which has over 100 years of expertise in tyre technology making us uniquely positioned to deliver the best in performance and fuel efficiency.
How important is safety in off-highway tyres?
The productivity of a business, farm or jobsite literally depends on the tyres being used. Any downtime because of a malfunctioning tyre can severely cripple the business. In addition, these large tyres can prove to be dangerous if they are improperly overinflated or fitted. We ensure that our tyre experts are available on the field to support our customers in handling and using our tyres in every application and terrain. We have stringent manufacturing and testing procedures that ensure only perfect products roll out of our plants.
Passenger Cars And Commercial Trucks
Indian Tyre Industry
Vehicles ATG Tyres
Carbon Black And Silica
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