Jaguar Land Rover recently
revealed their plans to manufacture a range of new electrified vehicles (EVs)
at its manufacturing plant located at Castle Bromwich in UK. The announcement
is in line with the company’s commitment to offer electrified options for all
new Jaguar and Land Rover models from 2020.
Dr Ralf Speth, Chief
Executive Officer, Jaguar Land Rover, said, “The future of mobility is electric and, as a
visionary British company, we are committed to making our next generation of
zero-emission vehicles in the UK. We are co-locating our electric vehicle
manufacturing, electronic drive units and battery assembly to create a
powerhouse of electrification in the Midlands.”
The first electric car
to be produced at the plant will be from Jaguar’s flagship luxury saloon, the
XJ. The product has been choice of customers from backgrounds like business
leaders, celebrities, politicians and royalty for over five decades and through
eight generations of production. The XJ is designed, engineered and
manufactured in the UK and has been exported to more than 120 countries.
The news was confirmed
to workers at Castle Bromwich as the production of the current XJ came to an
end. Credited with pioneering a range of industry-first innovations during its
50 years of production, the new XJ will build on the characteristics synonymous
with its predecessors - beautiful design, intelligent performance and
The new all-electric
model will be created by the same expert team of designers and product
development specialists responsible for delivering the world’s first premium
electric SUV, and 2019 World Car of the Year, the Jaguar I-PACE.
which safeguards several thousand jobs in the UK, is the next stage in
execution of Jaguar Land Rover’s electrification strategy. In January the
company confirmed plans to bring battery and Electric Drive Unit (EDU) assembly
to the Midlands with investment in new and existing facilities. These investments have been anticipated in the company’s
previously communicated capital investment plans.
affordability are the two key enablers to drive the uptake of electric vehicles
to the levels that we all need. Charging should be as easy as re-fuelling a
conventional vehicle. Affordability will only be achieved if we make batteries
here in the UK, close to vehicle production, to avoid the cost and safety risk
of importing from abroad. The UK has the raw materials, scientific research in
our universities and an existing supplier base to put the UK at the leading edge
of mobility and job creation,” Dr Speth said.
The new Battery
Assembly Centre at Hams Hall will be operational in 2020. It will be the most
innovative and technologically advanced in the UK with an installed capacity of
150,000 units. Together with the Wolverhampton Engine Manufacturing Centre
(EMC), home of Jaguar Land Rover’s global EDU production, these facilities will
power the next generation of Jaguar and Land Rover models.
transformation of Castle Bromwich to become the UK’s first premium electrified
vehicle plant. In August, work will begin to commence the installation of
all-new facilities and technologies required to support Jaguar Land Rover’s
next-generation Modular Longitudinal Architecture (MLA). Designed and
engineered in-house, MLA enables flexible production of clean efficient diesel
and petrol vehicles alongside full electric and hybrid models.
The expansion of
Jaguar Land Rover’s electrified vehicle line up will see customers offered a
greater choice of vehicles to suit their lifestyles. However increased consumer
take-up remains a challenge.