LANXESS’s Material Protection Products (MPP) business unit will be exhibiting at two stands for the first time at drinktec, the world’s leading trade fair for the beverage and liquid food industry, being held in Munich from September 11 to 15, 2017. The company will showcase its effective cold sterilisation technology for soft drinks in Hall B1, Stand 502. At the SIMEI@drinktec wine technology trade fair, taking place simultaneously during drinktec, LANXESS will be in Hall C3, Stand 225, to present Velcorin as an oenological method for stabilising wine. “Velcorin can be used in many beverage categories, from carbonated soft drinks, iced tea and juice-based drinks, to sport and energy drinks, mixed beer drinks, cider and wine,” says Ingo Broda, head of the Beverage Technology business line in MPP. “We therefore are optimistic that we will continue to participate in the global growth of the beverage market.” A growing global population and changed consumer behavior in emerging economies are among the reasons behind rising volume sales in the beverage industry. According to the German Mechanical Engineering Industry Association (VDMA), experts at the British Euromonitor International market research institute predict that the volume of global trade in the soft drink segment will grow by 18 percent by 2020. An increase as high as 29 percent is even expected in Asia, the largest regional market. Global sales by volume for 2020 are estimated at 790 billion liters.