Mumbai, August 19, 2019
Mahindra Ltd., part of Mahindra Group, today announced roll out of 15th
lakh unit of Bolero Pick-up range from the Kandivali plant located in Mumbai.
Rajan Wadhera, President-Automotive Sector, Mahindra & Mahindra Ltd. said, “This is
a proud moment for us as the Bolero pick up range crosses the 15-lakh
milestone. We would like to thank our customers for their support which has
enabled the brand to grow from strength to strength. This achievement is a
testament to our customers’ belief in the brand. Today, Mahindra has the most
extensive range in this segment and has set new benchmarks in style, comfort,
convenience, technology, and offers best-in-class value and efficiency to our
leader in the pick-up segment for over two
decades, we have made our systems and processes robust to understand and
address the evolving needs of our customers. In fact, we keep introducing new
products and technologies at regular intervals to enable our customers to
progress in life,” Wadhera added.
Pick-up portfolio has four brands namely, Bolero Pick Up, Bolero Maxi Truck,
Bolero Camper & Imperio. Each brand is targeted at different customer
segments to match their specific needs. As one of the leaders in the pick-up
segment for over twenty years, Mahindra has continuously focused on
understanding the evolving needs of its customers in the areas of performance,
reliability, profitability and comfort. The Mahindra Pick up range is used for
diverse applications including the delivery of agri products, dairy, consumer
goods, construction equipment, logistics, fisheries, cash vans and for various
Swachh Bharat initiatives to name a few.