The love of Indians for SUVs is getting stronger by the day and one out of every four cars sold in the country is now an off-roader. The lure of off-roaders — with high ground clearance, macho looks and relatively-powerful engines — is so strong that their sales volumes have more than doubled over the last five years, outpacing the growth of other segments in the car market, such as compact cars and mini sedans.
Rapidly changing lifestyles, increased inter-city travel and proliferation of newer, and budget-friendly models have fuelled the surge, say companies. “It is a disruptive segment, and it is only going to grow bigger and stronger,” said Rakesh Srivastava, Senior VP (sales & marketing) at Hyundai India. The company has tasted success with Creta that now accounts for sale of nearly 8,000 units on a monthly basis. “The SUV category is attracting buyers even from sedans and MPVs,” he added.