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Automotive Product Finder Magazine | Shared mobility is one of the key visions of Hyundai
Shared mobility is one of the key visions of Hyundai
Passenger vehicles segment driving toward electrification
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The Indian automobile market poses great challenges but it is one of the most exciting markets. This is simply due to the fact that these challenges do create uncertainties but at the same time provides lot of opportunities to innovate and create new ideas to achieve future goals. According to Puneet Anand, Sr. General Manager & Group Head, Marketing, Hyundai Motor India Ltd, being one of the most dynamic and fastest growing markets, ‘Shared’, ‘Connected’ and ‘Zero Emission Mobility’ is the future of the Indian automobile industry.
How is the Passenger Vehicles segment performing at present?
The Indian market has a huge potential, however it has been witnessing slow growth owing to multiple external uncertainties including fuel cost, changing policies, high insurance cost, etc. We are cautiously optimistic about the growth in the coming monsoon season. Leveraging our strong customer connect and understanding, we will continue to develop products that meet the requirement of the growing aspirations of the modern Indian customer. Our upcoming SUV Hyundai VENUE will be a game changer in the industry as it will be India’s first truly Smart Connected SUV with many firsts and bests in segment features, along with our Blue Link Connectivity technology.
The government is planning to build India into an R&D hub. What is the progress in that front?
We believe India is on course to becoming one of the world’s three leading fast-growth economies and a preferred destination for manufacturing, as well as a regional hub for operations including R& D/ innovation. As the second largest automobile manufacturer in the country, Hyundai has already invested in setting up R&D facility at Hyderabad. Apart from the development of our new products, the R&D has worked extensively on the Global Blue Link technology to bring the most practical, concrete and convenient connected car technology with 10 India specific features out of 33 features for the Indian market.
What was the domestic sales of Passenger Vehicles in FY2018-19 for your company and how did it fare against the previous fiscal?
The year 2018 has been a year of achievements, since Hyundai Motor India, registered the record cumulative sales by achieving its CY 2018 business plan with highest-ever domestic sales of 550,002 units and cumulative sales of 710,012 units with a growth of 4.3 per cent on strong performance. The growth was primarily due to strong performance of the newly launched Santro along with Grand i10, Elite i20, Creta and Next Gen Verna under the premium brand direction with best after sales service.
As an OEM, how are you planning to tackle the challenge of shared mobility?
Shared mobility is one of the key visions of Hyundai along with clean and connected mobility. We recently launched ‘Hyundai Subscription’, marking our industry’s first strategic partnership with Revv. This alliance will provide an opportunity to the customers to experience Hyundai product portfolio, with hassle free ownership, flexibility and limited commitment through subscription based ownership model. The pilot project will be available across six cities namely Delhi NCR, Mumbai, Kolkata, Pune, Bengaluru and Hyderabad in the first phase.
What are the other challenges you are facing in this market?
The Indian automobile market is one of the most exciting and challenging markets. There are uncertainties but this also gives us a lot of opportunities to innovate and create new ideas to achieve our goals for the future. As one of the most dynamic and fastest growing markets, ‘Shared’, ‘Connected’ and ‘Zero Emission Mobility’ is the future of the Indian automobile industry.
What are your future plans?
As a leading brand in India we are committed for the future and plan to invest $1 billion in India till 2020. The investments will be towards product development and setting up our new world-class office building in Gurugram. We also plan to launch 5 new products between 2019-2020, including an electric SUV. Our blueprint for 2019 is to develop innovative mobility solutions and technologies that combine smart, connected and intelligent driving.
Indian Automobile Market
Blue Link Connectivity Technology
Global Blue Link Technology
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