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Automotive Product Finder Magazine | TVS Srichakra Ltd launches TVS Eurogrip—brand for millennials

TVS Srichakra Ltd launches TVS Eurogrip—brand for millennials

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News  /   September

TVS Srichakra Limited, the leading 2 & 3-wheeler tyre company, recently announced the launch of the brand—TVS Eurogrip targeted at meeting the needs of the millennial customer. TVS Eurogrip is born out of extensive consumer research and significant investments in global R&D, design and technology platforms.

As part of its evolution and to associate itself with youthfulness and high performance, TVS Eurogrip is designed with global expertise, made in India and sold across the globe.

P Srinivasavaradhan, President, TVS Srichakra Ltd, said, “For over three decades now, we have established ourselves as a leading global brand in the two-wheeler tyre category. We have always understood customers’ needs, their aspirations and dreams, and have provided them with products that enrich their riding experience. TVS Eurogrip has all the elements the new age rider is looking for – design, superior quality, high performance and is backed by the rich heritage and trust of TVS.”.

P Madhavan, EVP – Sales & Marketing, TVS Srichakra Ltd, said, “The two-wheeler tyre space is seeing a rise in adventure seekers and recreational riders, for whom, joy of riding has become a way of life. The rider today wants to live every moment to the fullest, impress his peers, and go beyond the normal. TVS Eurogrip’s brand idea of ‘Outlive, Outperform & Outdo’ is based on this insight. As specialists in the bike tyre domain, we are geared up to lead our customers into the future of riding, with our range of technologically advanced and high performance TVS Eurogrip tyres.”  

Under the TVS Eurogrip umbrella, we are launching a portfolio of 19 premium tyres that include industry leading zero-degree steel belted radial tyres.  These extreme performance tyres provide unmatched stability at high speeds and are rated to run at speeds upto 270kmph

Tags Cloud
  • TVS Srichakra
  • TVS Eurogrip
  • Tyre Company
  • P Srinivasavaradhan
  • P Madhavan
  • 2 Wheeler
  • 3
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