Being at right place at the right time is very important. Tata Motors is certainly right with the timing of the launch of its all-new premium sports utility vehicle Tata Hexa. The premium SUV, coming after the Indian automaker’s latest hit Tiago, ensures a rather improved environment for the brand in the market place.
Tata Motors’ effort to break free from the old perception and accelerate the new image created after Tiago launch is seen clearly in the Hexa. The space where it is pitted doesn’t have much of promising products except XUV500 and Toyota Innova Crysta, though it can also have an impact on the sales of some compact SUVs like Renault Duster and Mahindra Scorpio. Toyota Innova Crysta may still score higher on some point, else for other rivals Hexa truly comes as a winner.
The success of Tata Hexa will strongly depend on the pricing and the way the carmaker is communicating about product features. We think that the pricing should be in the range of Rs 10 lakh to 16 lakh. Hexa will also be crucial to see if Tata Motors has really graduated from ‘Horizon Next’ to the ‘Future Ready’.
Tata Hexa certainly has a baggage of its predecessor - Aria, which was not so successful in the market to deal with. However, the SUV has used the same ladder chassis body frame but has been able to put together much improved overall construction of the vehicle which are enough to overcome the legacy. The new SUV is totally clear in its design from front grill to the rear. Hexa has been successful in almost completely doing away with any resemblance to Aria.
Hexa’s tail light, bumper and front grill - all have gone for an overhaul and certainly for the positive when compared to Aria. In terms of handling and drive comfort, Hexa has by far higher number of pluses than minuses. The most notable parts of the new SUV from Tata are - elegant black interior with leather seats and much improved drive quality. The 6-speed automatic transmission is simply heart winning and cannot be ignored.
The first impression of Tata Hexa successfully conveys the character of the vehicle. The muscular view of the front bumper gives a pre-notion of the power and strength that the SUV has. The hexagonal black grille and accentuated chrome humanity line makes the design more aggressive and desirable. The dual-colour bumper makes it look fiery. However, in case of repair it will be considered two parts thus could be a little pricey affair. The carmaker has used LED at the brake lights, and its beautifully boomerang-shaped reflectors that makes Hexa look prettier. The weather belt chrome insert gives a premium feel to the vehicle. The SUV has maintained very balanced curves and exterior design
that doesn’t look overdone if not an extra ordinary design.