Tata Motors showcased an extensive range of 18 dazzling vehicles and concepts at the Auto Expo 2014. While the passenger vehicle products were chiefly based on the elements of DesigNext, DriveNext and ConnectNext, the Commercial Vehicles' key pillars were defined as DesigNext, PerformanceNext and FuelNext.
Tata Motors unveiled an exciting hatchback, the BOLT and a dynamic, sub 4-metre compact sedan, the ZEST in the passenger vehicles category. The Design Concept NEXON, a modern youthful compact SUV, illustrated the new Tata Motors design language and HMI while the ConnectNext Concept car articulated the future of connectivity with its advanced interiors.
On the commercial vehicle side, the company unveiled the Prima CX 1618.T, setting design standards for the Medium Commercial Vehicles, the Ultra 614 with a narrow cab and the LPS 4923 LA - the first tractor in India with a lift axle. The company displayed next-gen commercial vehicles which included the Magic Iris Electric, a small electric commercial passenger vehicle, fitted with a roof-mounted solar panel for supplementary charging and the Starbus Urban FE-Parallel Hybrid Bus, with an air-cooled engine, as a clean fuel option for public transport to bring in clean, green fuel vehicles, for the future of transportation.
Mr. Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors, said, "These products translate into a great business proposition, combining low cost of ownership with driver comfort, high performance and best-in-class service based on cutting edge technology".