Mumbai, January 23, 2019: Tata Motors today launched its SUV, the Harrier in India. It first made its debut appearance at the Auto Expo2018 and has impressed one and all ever since its concept H5X was first showcased at the Expo. The SUV, engineered on Optimal Modular Efficient Global Advanced (OMEGA) Architecture promises to offer exemplary driving dynamics on varied terrains. The Harrier is the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors, which will appeal to customers with its stunning exteriors and luxurious interiors.
“We showcased the H5X Concept at the Delhi Auto Expo 2018 with a promise to bring it to the Indian market in early 2019. Honouring the same commitment, I am elated to present to you the Harrier today. With this product, Tata Motors has rightfully entered the premium mid-size SUV segment. The Harrier is a strong proof point of our Turnaround 2.0 strategy and it will be a game changer in the market. I am confident that with the Harrier, Tata Motors Passenger Vehicle Business Unit will continue to win sustainably in the times to come,” remarked Guenter Butschek, CEO and Managing Director, Tata Motors at the launch of this product.
Tata Motors promises to offer its customers a very premium ownership experience with the Harrier. Ever since the bookings opened in October, the company has witnessed many customers booking the vehicle with a desire to own this SUV immediately after the launch. Acknowledging the trust and confidence that customers have shown in the product, all customers who have booked the vehicle prior to launch will get a limited edition collector’s item – a scale model of the Harrier, at the time of the vehicle delivery.
Mayank Pareek, President of Passenger Vehicle Business unit said, “The all-new Harrier is our most premium offering yet and will attract aspiring buyers with its stunning design and exemplary performance. Built on the OMEGA ARC, which is derived from Land Rover’s legendary D8 Platform, the Harrier is a testament of our continued efforts to deliver global products. The passenger vehicle business is going strength to strength on the back of new products and the Harrier promises to further strengthen our market presence by surpassing all current benchmarks and paving entirely new standards for SUVs in India.”
IMPACT Design 2.0
A contemporary expression of Tata Motors new Impact Design 2.0 language grabs the attention of the viewer. With contemporary SUV design proportions, the Harrier offers a floating roof with bold chrome finisher, flared wheel arches, dual function LED DRLs accentuating its overall bold presence. The interior design is clean, clutter free and offers a blend of a great balance of style and practicality. The use of high quality materials and colour combinations enhances the experience, lending a premium and luxurious feel to the interiors. Harrier will be available in four variants – XE, XM, XT and XZ.
The Harrier is built on the new-generation OMEGA, developed in collaboration with Jaguar Land Rover. Derived from Land Rover’s legendary D8 Platform and optimised for Indian conditions with over 2.2 million kms of testing on difficult terrains, this platform offers excellent driving dynamics, absolute safety and a refined in-cabin experience. The Harrier will be built on a 90 per cent automated BIW and new assembly line in Pune to ensure robust build quality. The Harrier is packed with top-of-the-line safety features that lends greater confidence behind the wheel. An advanced Electronic Stability Program (ESP) with 14 added functionalities ensure stability in difficult driving conditions. Six airbags (driver, co-driver, side seat and curtain airbags) and Child Seat ISOFIX anchor points ensure uncompromising protection on every ride.
Engineered for performance
The Harrier is powered by the cutting-edge Kryotec 2.0 diesel engine, which provides an optimal balance between power and fuel economy. It is seamlessly mated to a 6-speed Manual Transmission. The Kryotec engine delivers 140 PS power and 350 Nm of torque with an advanced electronically controlled Variable Geometry Turbocharger (eVGT) for excellent low-end torque and linear power delivery with low carbon footprint. The Multi-drive Mode 2.0 – the engine drive modes (eco, city, sport) married to the ESP terrain response modes (normal, rough, wet) – ensures effortless handling over every kind of terrain with a steering tuned for excellent driving dynamics. The front and rear suspensions on the Harrier are specially tuned for Indian conditions delivering a refined ride with great handling. The front suspension and hydra bush have been carried over from the D8 Platform while the rear twist blade suspension has been specially designed by Lotus Engineering UK.
Future-ready connectivity and infotainment
A floating island touchscreen infotainment system with 8.8” high resolution display offers amazing in-car connectivity and infotainment though Android Auto & Apple Car Play, the ConnectNext App Suite (DriveNext, Tata Smart Remote, Tata Smart Manual), video and image playback, voice recognition and SMS readout, voice alerts and a lot more. A 320W RMS JBL audio system with 9 speakers (4 speakers, 4 tweeters, 1 subwoofer) creates an acoustically-tuned audio experience. Harrier features seamless mirroring of media, phone and navigation information between the infotainment and 7” coloured TFT display instrument cluster.
Harrier will be on sale across Tata Motors authorised sales outlets in India at a starting price of Rs 12.69 lakhs, ex-showroom Mumbai.