Tata Motors has recently rolled out 1st unit of
ALTROZ from its plant in Pune. With this, the company is all set for the launch
of the highly anticipated, premium hatchback in Jan 2020.
The ALTROZ is the second vehicle designed under the
Impact design 2.0 language and first one to be developed on the new ALFA
architecture. The ALTROZ promises to redefine the category and set the GOLD
Standard of hatchbacks with its futuristic design, advanced platform, thrilling
performance and smart technology.
Mayank Pareek, President,
Passenger Vehicle Business Unit, Tata Motors said, “We are thrilled to roll-out yet another class defining product
from the plant today. The ALTROZ is our first product that will be launched on
the all-new ALFA platform and we believe that it will raise the bar for
vehicles across the premium hatchback segment, come 2020. Since the unveiling
of the concept in 2018, the anticipation for ALTROZ has always been high. We
hope that customers will appreciate the new futuristic design with host of
smart features, many of which are one segment above.”
Tata Motors first showcased the 45X concept at the
Auto Expo in February 2018, followed by a display at the Geneva International
Motor Show (GIMS) in March 2018. The 45X concept stunned the audience with its
futuristic design and stunning profile at both the shows. Bringing concept to
reality, Tata Motors unveiled the ALTROZ to the world at GIMS in March 2019.
The excitement around the product is overwhelming and grows by the day.