Tech Mahindra and Mahindra & Mahindra have jointly entered into an agreement with Pincar Srl to purchase a controlling stake in Pininfarina SpA, an iconic Italian brand in automotive and industrial design. Pininfarina's legendary brand status will allow Tech
Mahindra powerful access to relationships the iconic designer has nurtured with the best in the world over its 85-year history, including with Ferrari, Alfa Romeo, Maserati and Peugeot. This will mean an opportunity for Tech Mahindra to influence product
conceptualisation and design and styling through Europe's best-in-class design house. As part of the agreement, Tech Mahindra and M&M shall purchase 76.06 per cent of Pininfarina shares from the current controlling shareholder Pincar Srl.