BMW India has introduced the BMW Mobile Studio - a one of its kind mobile showroom designed exclusively to showcase the most aspirational BMW products and services in tier 3 and tier 4 towns in India.
Frank Schloeder, President (act), BMW Group India said, “The preference of premium automobiles has been spreading beyond the metro cities across India. At BMW we have been creating innovative avenues of customer engagement. The
BMW Mobile Studio is one such initiative designed to spread ‘Sheer Driving Pleasure’ across tier 3 and tier 4 towns across India. We are excited to introduce BMW Mobile Studio in Tirunelveli and showcase our aspirational range of products and services to prospective customers.”