Maruti Suzuki with its Ignis has been very clear on its target audience and the target customer for the company has been the ‘millennials’ or the youngsters of the country born between 1980-90. The company has a wider product portfolio to address to small family cars to executive sedans for corporate demand, MPV Ertiga for Indian family needs, SUV styling on its Vitara Brezza and with Ignis it wants to diversify its product offering to attract the youth, first time buyers. On the exterior, you get to choose to include body side moulding, cladding on the side, door visor, roof wrap, roof spoiler and a few other options. Roof wraps also known as Crowners are available in four different patterns and number of colours. Digiscape, Radical, Implode and unbox are the names of the patterns of the crowners on option which costs an additional
of Rs 9,990.
Maruti Suzuki Ignis is being offered in nine colours except for the base variant which only gets white, silver and grey colour options.