Tata Motors confirmed that its KITE 5 concept car will be christened as Tata TIGOR. The concept was first showcased at Autoexpo 2016. Tata TIGOR will cater to a design and attitude led consumer and will be India’s 1st ‘Styleback’. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors said, “After HEXA, we are speeding towards our next market introduction, the Tata TIGOR which opens a new category of style and attitude in this segment. The break-free design dynamics of Tata TIGOR makes it India’s 1st ‘Styleback’. We will announce its commercial launch soon and are excited to see the IMPACT of the ‘Styleback’ on our customers."