The company forayed into the road construction segment with the launch of its first motor grader last month and now plans to introduce a few more products in the coming months.
Mahindra and Mahindra Ltd (M&M), which forayed into the road construction segment with the launch of its first motor grader - RoadMaster G75 - last month, plans to introduce few more products in Q4 2017-18 to increase its market share in the growing construction equipment (CE) market. The company has invested Rs 150 crores so far in construction equipment business and plans to grow the business further.
“Next 20-25 years will belong to construction equipment industry. From labour-intensive processes, the road construction is moving towards mechanisation. The new motor grader is a step in this direction. We have big plans to expand in the construction equipment market with more products slated for launch in the next few months. We will offer not just products but complete solutions to the road construction industry,” said Rajan Wadhera, President, Automotive Sector, M&M Ltd.
RoadMaster G75 is the second product under the aegis of its construction equipment (CE) business – the first being EarthMaster backhoe loader. The company will manufacture RoadMaster G75 at its Chakan facility in Pune.
“In line with Mahindra’s vision to provide disruptive products and services for our customers, the company has entered into the fast growing road construction equipment segment with the launch of motor grader, the Mahindra RoadMaster G75,” said Wadhera. The product has been designed and developed in India after an in-depth understanding of the needs of the road contractor fraternity.
Construction equipment industry in India is estimated at Rs 21,000 crore with about 76,000 equipment sold in the country. In developed countries, multilane expressway, state highway (SH) and national highway (NH) account for 60 per cent of the road infrastructure, while in India these account for only six per cent. On the other hand, in India 139 km of rural roads are built or upgraded every day against 25 km of NH or SH. The motor graders, which are presently used in India, are mostly imported and expensive, and thus are non-viable for most road projects. At the same time conventional graders are too large and hence grossly underused with optimal utilisation only for development of 6 percent roads in India.
With the new motor grader, RoadMaster G75, Mahindra plans to tap this unexplored market with an aim to corner larger pie of the growing road construction equipment segment. “The G75 is a disruptive, category creating motor grader which is set to deliver affordable uncompromised mechanisation. It is most suitable for constructing small to medium roads as well as widening of state and national highways. It is also apt for applications such as embankment or earthwork for laying of railway tracks and levelling of large plots for industrial construction,” said Vinod Sahay, CEO, Truck and Bus Division and Construction Equipment Division, M&M Ltd.
With the government focusing on the development of rural infrastructure, 95 per cent of roads that are being built are in rural areas. According to Sahay, the new grader will offer solutions to that 95 per cent of road construction requirements in India.
RoadMaster G75 is equipped with apt technology that is affordable and coupled with high quality, latest style and innovative telematics technology, DiGiSense. “Available at one-third price compared to conventional motor graders, RoadMaster G75 can increase productivity by 50 percent with same quality. For small & medium road contractors, it can reduce operation cost by 25 percent,” claimed Sachin Nijhawan, VP and Business Head, Mahindra Construction Equipment, M&M Ltd.