Under its three brands namely, BMW, MINI and BMW Motorrad, BMW Group India has delivered its most robust performance till date. BMW Group India delivered 11,105 cars (BMW and MINI combined) in 2018, registering a growth of 13 per cent as compared to 2017. BMW India achieved highest ever sales of 10,405 units clocking an 11 per cent growth. MINI India accelerated with unprecedented growth of 66 per cent with 700 units, further strengthening its position in the small-premium car segment.
By selling 2,187 motorcycles in the first full year of operations, BMW Motorrad India has successfully created an intense demand for the premium motorcycle segment.
BMW 5 Series and BMW 6 Series Gran Turismo have contributed strongly to the growth story. BMW also saw significant contribution of up to 50 per cent coming from the locally-produced Sports Activity Vehicle (SAV) range with strong contribution from the new BMW X3. Presently, BMW X1, BMW X3 and BMW X5 are locally-produced at the BMW group plant in Chennai. In 2019, the plant will also start local production of BMW X4 and BMW X7.
The MINI Hatch and the now locally-produced MINI Countryman together commanded a share of over 60 per cent in MINI sales, making headway for its striking growth. The much-awaited BMW G 310 R and BMW G 310 GS led the outstanding growth of BMW Motorrad India with over 75 per cent contribution to sales. BMW S 1000 RR, BMW R 1200 GS and BMW R 1200 GSA were a favourite among motorcycle enthusiasts.