Michigan, USA: Global coatings player Axalta has showcased its Automotive Colour of the Year named Sahara. The new product is showcasing a colour primed for vehicle customisation both at manufacturing facilities and in the aftermarket. Sahara, a golden bronze tone, can serve as the principal colour for two-tone possibilities including black roofs.
“At Axalta, we are seeing car designers leaning toward options for two-toning, accent roofs and stripes. When it comes to mass customisation, Sahara is the type of colour that can serve as the foundation for these premium options,” said Nancy Lockhart, Manager, Axalta Global Color Marketing.
Borne from Axalta’s ChromaDyne line of colour coats formulated for global automotive manufacturers, Sahara is partly inspired by global trends for warmer shades highlighted in the company’s Global Automotive Colour Popularity Report. Yellow and gold vehicles are most popular in India and China while brown and beige vehicles increased in North America more than any other region.
Sahara is Axalta’s fifth Colour of the Year following Radiant Red (2015), Brilliant Blue (2016), Gallant Gray (2017), and StarLite (2018). StarLite, a pearlescent white, introduced coatings technology into the autonomous vehicle discussions. Axalta colours under development are tested for readability by autonomous sensors and Sahara is formulated for visibility.
According to Dan Benton, Marketing Manager, Axalta Refinish Color, Axalta’s Colour of the Year is another example of how Axalta transfers OEM technology to the aftermarket and repair businesses. “We get calls every year from some of the industry’s best custom builders looking to use colour to differentiate their products. We have Sahara formulated and ready-to-go in our industry-leading refinish brands including Cromax, Standox and Spies Hecker,” he said.
“Sahara will excite and inspire the industry as it brings together timeless style and luxurious customisation for a fashionably fierce finish,” said Lockhart.