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Automotive Product Finder Magazine | Mercedes-Benz India registers best ever sales in India
Mercedes-Benz India registers best ever sales in India
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Mercedes-Benz continued its lead in the Indian luxury car segment for the fourth year in a row by registering a record sale of 15,538 units in the January to December 2018 period. By achieving its best ever sales number for the period January-December 2018 amidst strong macro-economic headwinds in H2, Mercedes-Benz sales volumes grew by 1.4 per cent. Mercedes-Benz maintained its strong lead on the dynamic Indian luxury car industry in 2018.
Speaking on this occasion, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “We are satisfied with our sales performance in 2018 despite facing strong macro-economic headwinds in H2, resulting in low consumer sentiment that posed significant sales challenges. We, however, made a strong comeback in the Q4 period and were able to achieve a year-on-year growth. We are excited that we introduced new products and technologies in the market including India’s first BS VI car two years ahead of the regulation, and also created new benchmark in the areas of customer service and retail experience.”
2019 is going to be an important year for Mercedes-Benz India, as they reach the milestone of ‘25 years of Mercedes-Benz in India’. The year will be marked with some of the most significant product introductions which will chart new avenues for future mobility. Mercedes' sales in 2018 was buoyed by a comprehensive product portfolio comprising the new generation cars, the sedans, the SUVs and the AMG cars.
Mercedes Benz India
Indian Luxury Car Segment
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