Continental observed the European Data Protection Day on January 28, wherein it addressed end customers’ demands for connected services. Drivers in Germany, USA, China and Japan are looking for offerings and services based on the digitalisation of vehicles, according to the findings of the latest Continental Mobility Study. But when it comes to new mobility services, the protection of personal data is important to those surveyed. “Data protection is essential for us as a technology company, our products, our services and our processes. In the long term, only this stance will strengthen the confidence of customers and consumers in new, data-based mobility services,” said Dr. Elmar Degenhart, CEO, Continental.