itelligence India Software Solutions, one of the leading international full-service providers of SAP solutions announced the successful go-live of SAP Dealer Management Solution (DMS) at British carmaker MG (Morris Garages) India.
MG Motor India, which is set to launch its first vehicle named ‘Hector’ in the month of June 2019, aims to capitalise on the SAP solutions provided by itelligence, to garner and collate data around prospected customers interested in buying the SUV. Recently, the carmaker announced the introduction of iSMART connected car technology, which will power its upcoming cars in India.
"We are proud to collaborate with itelligence India as our technology partner. The MG.NET solution will enable us to heighten the experience of owning MG cars and will help us map the entire customer journey right from initial interest to bookings. It will also help us track and improve the financial performance of our dealer partners," said Gaurav Gupta, Chief Commercial Officer, MG Motor, India.
With the core business objective of an aggressive expansion in India’s lucrative automobile market, MG Motor India realised the immense potential of SAP DMS for unprecedented customer experience. The DMS, also referred to as MG.NET (pronounced as ‘Magnet’) by MG Motor India will empower the company’s dealers to run their core business operations viz., sales, dispatches, billing and inventory management seamlessly. Besides, catering to core business functionality, DMS tracks the entire customer journey starting with customer interactions through various channels website, third party portal (Car Dekho, Cars24), call centre, showroom visits, test drive, sales, post sales activities, services and feedback at each stage through customer mobile app.
"We are very proud to be a partner of MG Motor India, to help meet their business objective of providing a very sophisticated and seamless digital experience to the customers, dealers and employees. The implemented DMS solution includes various components from SAP ERP DBM, Cloud for Customer, Hybris and SuccessFactors etc. Very much looking forward to continued collaboration with MG Motor in their constant pursuit to provide the unmatched end to end customer experience, ranging from sales, delivery and after-sales service," said Sanjeev Deshpande, CEO, itelligence India.