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Automotive Product Finder Magazine | With TVS Motors, we see long term synergy in this partnership
With TVS Motors, we see long term synergy in this partnership
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Indian automotive sector has seen growth in electric vehicle (EV) startups, who are currently spearheading innovations and much needed research over crucial EV components. Amid growth in EVs is expected to help control pollution, established OEMs in India are investing in startups for product development. Narayan Subramaniam, Founder and CEO, Ultraviolette Automotive Pvt. Ltd., takes us through their startup journey.
How did you start your journey in electric vehicles (EVs)? What was the thought process?
Our goal is to accelerate the adoption of electric vehicles in India to begin with. This is the vision we started with, and it made sense to start with two wheelers because typically, for two-wheelers, the product development timelines are in the range of 2.5 to 3 years.
However, one of the major concerns that we at Ultraviolette Automotive are addressing is the fact that the entire electric vehicle industry in India has always been associated with low performance and a zero desirability quotient. Today, we are living in times where all forms of vehicles come with a certain pride of ownership. Right from the first bicycle you want as a child, the motorcycle you want to ride in college, to the car you aspire to own later in life.
At Ultraviolette Automotive, all our products and solutions are designed and developed with a single-minded focus towards delivering high levels of performance and unparalleled user experience across the usage and ownership experience cycles. In essence, a completely new identity for electric vehicles. Now coming to the other side of the equation, energy. We realised very early on that a good product alone will not accelerate the transition towards electric mobility. There needs to be reliability and predictability built around the availability and usage of energy. We have spent considerable time and built a lot of IP around the development of batteries and various forms of charging that will soon be integrated.
Tell us about your initial funding?
We received our seed funding from certain Angel investors and Series A funding from TVS Motor Company and others. When it comes to our association with TVS Motors, we see long term synergy in this partnership considering the rich heritage and decades of industry experience that TVSM brings and the innovations in design, technology and business at Ultraviolette Automotive.
Tell us about development of your F77 electric two-wheeler.
The F77 is developed in-house at Ultraviolette Automotive. Inspired by aviation and aerospace engineering, the F77 has been developed ground up - right from the design identity, the advanced engineering principles in design and simulations of the motorcycle, and the batteries and multi-level safety systems of the motorcycle.
Do you source EV components or you manufacture them? Tell us about your production capacities.
Our manufacturing process involves a combination of both. We source certain components such as the brakes, suspension etc. from suppliers who supply to other OEMs while the electronics, the frame and battery modules are developed completely in-house. We are currently able to build about 100 motorcycles per month at our current R&D facility. When our production scale moves to 1000s per month, we will be looking at a larger facility in and around the city of Bangalore.
What are your future plans?
The F77 is what we hope will create a new identity for EVs, dispel any myths associated with EVs and kick-start this revolution.
Electric Vehicle Industry
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