Mumbai, February 8, 2018
Zicom Electronic Security System, pioneers in the electronic security services industry, has for the first time, ventured into the automobile segment and launched a first-of-its-kind vehicle passenger safety solution - Street Smart.
Since 1995, the company has been a household name in the field of safety and security. As a leader in the security domain, Zicom has strived to provide and ensure all-round security and therefore peace of mind to all its customers. Zicom has identified the importance of an expert security and safety system for vehicles following a report by the Consumer Association of India (January 2018) stating about 30 per cent of deaths are caused due to lack of safety features in Indian cars. Towards this, the company has leveraged the power of IoT and specially designed Street Smart to cater to the emerging needs of a discerning road traveler.
Street Smart possesses unique features such as an accident SOS alert which is sent to emergency contacts in case of an accident; a rash driving alert that senses the speed over a pre-determined speed limit and sends a rash driving alert to the user to prevent any chance of an accident; and an air conditioner alert which alerts the owner about the usage of the air conditioner in the vehicle.
The solution also provides roadside assistance in case of a breakdown even in the most isolated areas, Street Smart can connect a user to the Zicom Command Centre which is available all days of the year. This centre which is one of the best of its kind, is well-equipped to provide a user real-time assistance anytime, anywhere. Street Smart also notifies the user when their car is being towed or in attempt of theft or break-in. This feature especially helps when the user has parked his or her vehicle away from their home due to parking space limitations.
Zicom aims to capture 30 per cent of the 210 million vehicle passenger safety segment using the IoT platform. The company is undertaking a go-to-market strategy to touch-base with consumers. Street Smart will be first available online for consumers and the company is in talks with manufactures, OEMs, insurance and corporates to capture a larger market in the B2B category.
On the launch of Street Smart, Pramoud Rao, Promoter and MD of Zicom Electronic Security Systems Ltd, said, “Since our inception, we have been committed towards our goal of making India a safer place to live in. As our journey towards this endeavor continues, we are identifying different areas that require our expertise. The automobile segment is a great opportunity for us to deliver a significant layer of safety to a consumer’s most valuable asset– personal vehicle. Our latest innovation, Street Smart grants the user an undeniable advantage in the security of their vehicle. Apart from the ability to track one’s vehicle, Street Smart follows the preventive approach towards accidents, thus granting a user a premium safety and security advantage.”