Bengaluru, January 11, 2018

The well-established starter motor and generator division of the Bosch Group has completed its transition to an independent company and will operate under the name SEG Automotive. This includes the local division SEG Automotive India. The new name is testimony to over a century of history in the development and production of starter motors and generators as well as a future-oriented focus on e-mobility. The company will continue its success story under the leadership of Zhengzhou Coal Mining Machinery Group Co and an investment group. SEG Automotive India is an integral part of the global growth and production strategy.

Anil Kumar M R, Managing Director, SEG Automotive India said “SEG Automotive is committed to continuity, especially in terms of location strategy and our employees. Their many years of experience in the company, competence and commitment contribute significantly to our success. In the future our locations in India will play an even more important role in the worldwide SEG Automotive business, and continue to be an attractive employer in India. We strongly collaborate with our customers to remain as the preferred partner in the automotive industry.”

With its highly innovative boost recuperation machine (BRM), SEG Automotive is paving the way for a cost-efficient and environmentally-friendly hybrid technology for vehicle manufacturers and their customers: the BRM enables regenerative braking and energy storage via a 48-volt electrical system to save fuel, enable a performance boost when passing or even to ‘coast’ with the engine switched off.

The new company is committed to further expanding its contribution to the reduction of CO2 emissions from passenger cars and commercial vehicles in order to address the challenge of climate protection – globally and across all drive technologies. Even though e-mobility continues to gain ground, the combustion engine will remain a pillar of individual mobility worldwide for many years to come. This presents vehicle manufacturers with major challenges with regard to reducing fleet consumption and requires new solutions to achieve climate protection goals.

With the BRM, SEG Automotive already offers a technology for hybridising gasoline and diesel engines in a cost-effective manner. Through the use of BRM, fuel consumption and CO2 emissions can be reduced by about 15 per cent.

Advanced start/stop technology, as well as high-efficiency generators from the SEG Automotive portfolio also provide significant CO2 savings. The efficiency gains accomplished by these technologies are not just a matter of theory and only relevant on the test bench: SEG Automotive products reduce fuel consumption and CO2 emissions under real-world conditions every day.

Ulrich Kirschner, CEO, SEG Automotive, sets the new name in the context of the corporate strategy, “With our product range, we efficiently support automobile manufacturers worldwide in the reduction of CO2 emissions – regardless of the drive technology. Together with the new owner ZMJ, SEG Automotive has a great potential for innovations and further global growth, in particular in the significant Chinese market.”