Yamaha Motor India Sales Pvt Ltd celebrated the first birthday of its brand mascot ‘Zippy’, with Zippy Birthday Carnivals at around 120 Yamaha dealers across India during January 2015. The company had launched its maiden brand mascot last year to promote its first-of-a-kind Yamaha Children Safety Program (YCSP) in India.
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On this occasion, Yamaha will also organised its YCSP and Safety Riding Program for women to create awareness about road safety among children and female residents of NGOs Nirmal Chaya, Delhi and SOS Children’s Village, Chennai. The event was celebrated with families as well as their children at its showrooms across India, engaging them through various activities.
In 2014, Yamaha organized its YCSP activity at around 706 schools in India, with more than 242,000 students participating. The activity covered 121 cities across the country.
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