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Automotive Product Finder Magazine | Hyundai to showcase new EV concept ‘45’ at Frankfurt Motor Show
Hyundai to showcase new EV concept ‘45’ at Frankfurt Motor Show
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Hyundai Motor will display the company’s focus toward the future direction of car design at the IAA Frankfurt Motor Show that will be held between September 10 and 22, 2019. The new concept is inspired by the brand’s first model in the 1970s, the ‘45’— fully-electric concept car will act as a symbolic milestone for Hyundai’s future EV design.
The new concept shows forward-driven design direction, exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions. The design philosophy strips away complexity celebrating the clean lines and minimalistic structure of the original Hyundai Pony.
Frankfurt Motor Show
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