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Automotive Product Finder Magazine | Luminous Power forays into automotive battery segment
Luminous Power forays into automotive battery segment
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Leveraging its leadership position and 15 years of lead acid expertise Luminous Power Technologies, one of the leading home electrical and power storage company in India, has decided to foray into the automotive batteries business. As part of its portfolio expansion, Luminous will now cater to passenger car vehicles with its auto batteries made with advanced silver alloy technology that increases battery performance and longer life. These batteries are set to redefine the convenience aspect in the auto battery segment as they are ready to install and maintenance free with up to 30 per cent increased cold starting power. This is a strategic move in sync with the company’s vision to passionately innovate and offer an all-encompassing product portfolio by leveraging its strong network of channel partners in India.
Vipul Sabharwal, Managing Director, Luminous Power Technologies, commented, “Luminous is one of the largest lead acid battery players in India selling over 2.5 million batteries every year. With this new venture, we plan to further strengthen our overall growth trajectory and offer a comprehensive power solutions portfolio to India market. The auto battery market is estimated to grow at 15 per cent CAGR over FY17-20 and we are hopeful of gaining a significant market share through our proven expertise in the power solutions segment.”
The company is targeting a 5 per cent market share in the next three years. The auto batteries will be available in all the 60,000 sale points of Luminous across the country. Luminous Power Technologies is the market leader in power back-up and its widest portfolio also offers inverter batteries available from 60Ah up to 220Ah in flat, tubular and Gel types, ensuring all the power backup requirements of its customer are met.
Luminous Power Technologies is the leading electrical specialist in India having a vast portfolio comprising of power solutions such as home UPS, batteries, stabilisers and solar solutions to home electrical offerings such as fans, LED lighting, wires & switches. Luminous has seven manufacturing units, more than 28 sales offices in India and presence in over 36 countries.
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