Delhi, October 12, 2017
Trak N Tell, a Gurgaon-based IoT startup that provides sophisticated vehicle telematics solutions, announced the launch of the Trakpod as a supplement to Trak N Tell’s Intelli7+, which is a GPS product that allows vehicle tracking, remote engine immobilisation as well as monitoring of engine health. Priced at Rs 10,499, Trakpod is a first for India and opens up a world of opportunity for development of connected car services.
Currently, Trak N Tell offers a web application programming interface (API) that can be used by customers to integrate vehicular data into their ERPs. With Trakpod, Trak N Tell also offers a bluetooth API that allows developers to capture data in real-time directly from the device and integrate the same into their own custom Android and iOS apps. Both the device and web APIs can spin off an entire eco-system of connected car services within India and abroad.
“Innovation is the way forward for any organisation to stay relevant in future. We at Trak N Tell are relentlessly working towards enhancing our services and bringing something new and extra to our consumers that adds value to their experience. With Trakpod, we are proud to bring in the country’s first tracking solution that enables developers explore and build on further for numerous opportunities. Trakpod will also lay impetus on the engine and vehicle health, which is a largely ignored aspect otherwise,” said Pranshu Gupta, Founder and CEO, Trak N Tell.
Unlike usual devices, which fit inside the dash board and away from view, the Trakpod connects to the OBD-II port that is available in most cars that are sold globally. Furthermore, the product can also provide real-time vehicle health information through the existing Trak N Tell app, as an add-on feature. Being a do-it-yourself (DIY), open source product, it also allows users to further tweak it and add new features to it according to their use case.
Trakpod allows the company to tap the premium car segment-which already lists prominent OEMs and fleet manufacturers as customers-owing to the product’s universal design. The product comes in two variants: 2G and 4G. While the 2G variant is already out in the market, Trak N Tell is also working on a 4G LTE variant of Trakpod for the global market. The company states that the 4G LTE variant is expected to hit the market for field trials around Diwali.
“There are very few players in the India market, innovating or exploring the 4G space. Our impending 4G variant will open up a world of opportunities us and is projected to bring telematics services in Indian cars at par with international standards,” said Ritu Gupta, Co-Founder and COO, Trak N Tell.