April 07 to 13
 
Setco Automotive Inaugurates New Facility in Uttarakhand
Bolero Sales Cross 50,000 Units
 
News Archives
Setco Automotive Inaugurates New Facility in Uttarakhand


Setco Automotive Ltd., manufacturers of the world renowned ‘Lipe’ clutches for heavy and medium commercial vehicles, has inaugurated its state-of-the-art facility set up to cater to the aftermarket clutch requirements of its customer base. About 55 Setco employees based out of this facility will be involved in the manufacture of Setco’s new and enhanced, high-quality clutch products. This is a semi-automated assembly line, which will increase Setco’s capacity and productivity in India by 150% thus adding much-needed capability to cater to the increasing aftermarket needs consistently. 

Speaking on the occasion, Harish Sheth, Chairman & Managing Director, Setco Automotive Ltd, said, “We are very excited to have this new facility up and functioning. Setting up a plant in Uttarakhand was a strategic decision on our part to emphasize our support to our OEM and aftermarket customers. Apart from this, because of the benefits offered by the state of Uttarakhand, our same high quality products will cost less to manufacture, thus allowing us to give more competitive prices to the end user. This will definitely give us a competitive edge in the market. We are committed to the local community and are happy to be here.” 

Located near Sitarganj, the unit is placed in the rich fertile triad belt, surrounded by lush green fields and forest encompassing wild habitation on a 2-acre plot, with a total investment of Rs 9 crores. Setco’s new and improved products will be manufactured here to give customers better performance for every rupee spent. 

Further, the setting up of this facility would provide the company leverage in terms of a reliable supply chain to meet the consumer requirements. The capacities freed at its current plant at Kalol will be used to produce new and improved product lines for OEM customers and also meet Setco’s global requirements. It will also allow Setco to undertake production diversity without losing productivity. 

The new facility will be commencing production immediately after inauguration. In the next 5 years, it will add more products and capabilities, and at least make a three-fold increase in employment prospects, thus creating value for the local community.

Go Top
 
Bolero Sales Cross 50,000 Units


Mahindra & Mahindra's utility vehicle, Bolero, sold a record 50,000 units in the financial year 2007-08. According to Mahindra sources, Bolero is the first brand in the SUV/UV/MPV category to cross 50,000 units in one year. Since its launch in June 2000, the Bolero has evolved over the years, incorporating a host of features and aesthetics which match the evolving lifestyle aspirations of Indian consumers. 

In 2007, M&M launched the New Bolero which offered a bold new style, greater comfort and conveniences. In January 2008, Mahindra introduced the Bolero Special Edition, a limited edition of India’s most popular UV with exciting new features for the young urban customer.

Go Top