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Renault and Ondas have announced the signing of
an agreement to offer satellite radio receivers in Renault Group
vehicles sold in Europe from 2012. This new product will allow
customers to benefit from a vast range of digital programmes,
topical and advertising-free, and give them access to services in
areas such as traffic information, security, vehicle management or
even video for passengers.
Gradually becoming available in all European
countries from 2012, satellite radio will give customers the
benefit of listening to radio stations specialising in music,
news, discussion, sport, traffic or weather, with no advertising
and broadcast in the continent's main languages. Moreover, digital
data channels will open the way to related services, in the areas
of traffic news, security, vehicle management or even video for
vehicle passengers.
Operational in the United States since 2001,
where it had won over 19 million customers at year end 2008
(source: SIRIUS XM Radio), satellite radio is available across the
whole country. It offers customers a very broad variety of
programmes, most usually free of advertising, along with related
data, news and entertainment services. Each American operator is
currently broadcasting more than one hundred stations
simultaneously by satellite, land transmitters and over the
Internet. Customers can listen to their favourite programmes not
only on in-vehicle radios, but also on individual (personal
stereo) and home receivers.
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