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Global auto industry leaders at the 48th SIAM
Annual Convention in Delhi stressed upon various challenges and
factors driving the industry. Inaugurated by Union Minister of
Heavy Industries and Public Enterprises, Sontosh Mohan Dev, the
highlight of the convention was the discussion on small cars and
innovation. With the Tata Nano shifting paradigms and challenging
existing engineering principles in auto manufacturing across the
globe, many auto players are re-thinking strategies and focusing
on the small car segment. During a key panel discussion during the
convention, a general consensus among panelists seemed to point at
the increase in demand for small and medium size cars that the
global auto market was witnessing.
Fritz Henderson, president and COO, General
Motors, emphasized that the small car may not be the solution for
all geographies. He stated that the US was undergoing a major
shift in demand patterns now and that it would seek small and
medium segment cars with high technology and safety features and
high fuel efficiency. Therefore, there is was need to reconcile
cost, technology and power, he added.
Ratan Tata, chairman, Tata Motors, reinforced
the need for a small car in developing economies, especially in a
country like India. India, he said, will be a dominant market for
a low cost small car, while the USA would demand a small car
loaded with accessories and packaged efficiently with power and
technology. He also stated that the demand for bigger cars will
remain in developed markets; though it may marginally reduce. Shen
Yang – president, SAIC-GM-Wuling Company, China, stated that the
demand in China for small cars was likely to exponentially
increase in the near future due to legislation and policy measures
being undertaken by the government such as reduction in subsidies
for gasoline. He predicted that Chinese demand for small cars
could go up by 12.1 per cent year-to-year from now till
2017.
Dr. Sergio Marchionne, CEO of Fiat Group and
Automobiles, Italy, said different sub-segments of the small car
may have varying profit margins, but overall, small cars do not
spell lower profitability. He added that with dead markets such as
the USA opening up to small cars and slated to grow, there is
promising potential for the segment across the globe. While
Henderson added that the key factor for profitability was also
getting the right price for the right sub-segment, Tata remarked
that the overall issue was not of profitability but that of scale,
in a country like India. He said industry players would need to
find commonalities across variants in order to optimise scale and
therefore margins. However, having said this, he wholeheartedly
agreed that India was a bright and potential destination for sales
and production of small cars.
At the convention, SIAM unveiled two new
initiatives— Fuel Consumption Consumer Information and Fuel
Economy Information brochure. This was announced by Ravi Kant,
SIAM president and managing director of Tata Motors. Pointing at
the shrinking demand, rising inputs costs, rising fuel prices,
inflationary pressures and climate change threats, Kant said
though the automotive industry contributed to about 10 per cent of
carbon dioxide emissions, the sector was aware of the need for a
holistic and an integrated approach to negate its effects. The
Fuel Consumption Consumer Information will be displayed at the
point of sale of passenger cars and two-wheelers by all SIAM
members and this would be supplied to all customers along with the
documentation of the vehicle. SIAM hopes to commence this by
January 2009.
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