Interviews Apr 01, 2018 “OEMs are engaged in a lot of soul searching” Mention braking solu-tions and the usually quiet Sriram Viji, the young Deputy Managing Director of Brakes India Pvt Ltd is quick to start sharing fascinating insights into the vertical. The company is ready to launch its product for the intermediate commercial vehicle (ICV) segment this year, informs Viji. On the issue of introduction of autonomous vehicles on Indian roads he feels that the existing complexities will make any immediate shift challenging. Manufacturer and supplier of braking applications for automotive and non-automotive applications, Brakes India is also the largest component manufacturing company within the TVS Group, which has its international headquarters in Chennai. In conversation with Manish Pant, Viji shares insight into emerging trends in automotive industry and its impact on braking systems.