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Automotive Product Finder Magazine | BharatBenz cracks down on Pyken Inds for unauthorised use of its brand
BharatBenz cracks down on Pyken Inds for unauthorised use of its brand
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BharatBenz, a commercial vehicle brand of the Daimler group, has taken stern action against the Pyken Industries for manufacturing and selling spare parts bearing the mark BHARATBENZ and operating an unauthorised domain under their brand name. Daimler group has prosecuted Pyken Industries on the grounds of infringement of its name.
The Delhi High court passed an ex parte interim order against Pyken Industries, allowing a raid to be conducted by the court appointed commissionerate on two locations, Pyken Industries Pvt Ltd at Ghaziabad and BSI Sales India located in Delhi. Several products were seized including torque rod bushes, v rod bushes, king pin bearings and oil seals to name a few.
Satyakam Arya, Managing Director and CEO, Daimler India Commercial Vehicles (DICV), said, “It is not just about monetary damages, which may be negligible or substantial. It is about fighting back for the customer. It is about creating awareness and ensuring safety. We take brand protection seriously and this legal action shows how vigorously we will always work to protect our customers and our brand reputation.”
BharatBenz has entered the Indian market seven years ago. The company has taken action as the use of non-genuine parts, damages DICVs reputation as it potentially impact the efficiency of the vehicle and compromises the safety of the driver, goods, passengers and bystanders.
BharatBenz also educates its customers on genuine parts via social media channels, dealerships and the brand website.
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