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Automotive Product Finder Magazine | Jaguar Land Rover develops 3D immersive display
Jaguar Land Rover develops 3D immersive display
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Jaguar Land Rover is developing next-generation head-up display technology that will help generate real-time safety information ahead of the driver, and allow passengers to stream 3D movies direct from their seats as part of a shared, autonomous future. Studies conducted in Germany shows that the use of stereoscopic 3D displays in an automotive setting can improve reaction times on ‘popping-out’ instructions and increases depth judgments while driving.
In the future, this innovative technology tracks head and eye movement and follow the user’s position to ensure they can view 3D pictures without the need for individual screens or shutter glasses worn at the cinema. In a fully autonomous future, the 3D displays would offer users a personalised experience and allow ride-sharers to independently select their own infotainment. Several passengers sharing a journey would be able to enjoy their own choice of media– including journey details, points of interest or movies – and optimised for where they are sat.
The research is being undertaken in partnership with the Centre for Advanced Photonics and Electronics (CAPE) at University of Cambridge. It is focused on developing an immersive head-up display, which will closely match real-life experience allowing drivers to react more naturally to hazards and prompts.
The new head-up display research forms part of the development into Jaguar Land Rover’s ‘Smart Cabin’ vision.
Jaguar Land Rover
Advanced Photonics And Electronics
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