Mumbai, February 19, 2020:
Maxxis India, a subsidiary of Maxxis Group, one of the fastest growing tyre
companies globally announced that it is partnering with Yamaha, as its OEM
According to the development, Maxxis Tyres of specification Fr: 90/90-12 M6307 and Rr: 110/90-10 M6220
will be supplied for 125 cc, BS VI compliant scooter range of Yamaha Ray ZR and
Fascino. Whereas, BS VI compliant scooter range of Yamaha Ray ZR Street
Rally 125FI will come have tyres with specification Fr: 90/90-12 M6309 and
Maxxis has already started production of these tyres to cater to the
requirement for both the range of scooters. Both these tyres are of dual-purpose
quality- suitable for both city driving and off-roading and high-speed touring
and are being designed with 20 per cent lower rolling resistance.
Bing-Lin Wu, Marketing Head, Maxxis India, said, “We are extremely excited about
this partnership. As the development unfolds, Maxxis and Yamaha will steer this
partnership to provide best of synergies in one product for the customers. As
we begin our 5 th year of operations in India, this
association will further strengthen our portfolio for scooter tyres in India.
We are hopeful that the relationship will help us create a new market for
Maxxis Tyres and penetrate deeper in rural markets. We look forward to a long
standing and a fruitful association with Yamaha.”
As a part of this association, Maxxis Tyres will be made available at select
Yamaha and Maxxis dealerships across India. The tyres will be an OE fitment to
Yamaha scooters, this tyre is designed to provide extra strength and safety to
the vehicles. To equip the dealers with knowledge pertaining to the products
and services, Maxxis has already conducted training sessions across India, covering over
1700 Maxxis dealers.
India market is touted to play a vital role in achieving Maxxis’s global
vision to become one of the top 5 tyre manufactures in the world by 2026.
Maxxis India is targeting to capture a market share of at least 15 per cent of India’s
two-wheeler tyre market by 2023. Apart from catering to the domestic tyre
market, the product portfolio from the Sanand facility will be exported to
South Asia and will further expand to Africa and Middle East countries in the
coming years. The company also has plans to set up 5 more plants in India which
will also cater to the 4-wheeler tyres market.