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Automotive Product Finder Magazine | Ather Energy to enter Chennai in June
Ather Energy to enter Chennai in June
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Ather Energy has announced its plan to enter Chennai in June 2019. On the heels of its announcement of launching in multiple cities this year, Chennai is the second city the company is entering after its commercial launch in Bengaluru in 2018. With this, Ather enters its rapid expansion phase, and plans to be in 30 cities over the next couple of years.
As in the case of Bengaluru, Ather Energy will be introducing both its products 450 and 340, along with setting-up its public charging infrastructure, Ather Grid, across cafés, malls, tech-parks, gyms, etc. To encourage adoption of EVs in the city, Ather Energy has announced free charging at Ather Points for all EVs for the first six months. Ather’s electric and intelligent scooters bring ease of access and convenience to their owners by allowing them to identify charging point locations and their real time availability through the Ather Grid app. This unique model is currently existent in Bengaluru with Ather Grid up and running at 24 charging locations consisting of 31 charging points.
Ravneet Phokela, Chief Business Officer, Ather Energy said, “After a successful launch in Bengaluru, we are expanding across the country starting with Chennai. We have already started receiving pre-order interest from enthusiasts on the website. As we enter this market, we are looking at extending the same go-to-market strategy that we employed in Bengaluru.”
Athers Electric And Intelligent Scooters
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