Atul Auto Ltd has
announced its partnership with CSC Grameen eStore which is an initiative by CSC
eGovernance Services India Ltd for the promotion of digital ordering and
delivery in rural areas. Under this partnership, the product range of Atul auto
will be listed on CSC Grameen eStore. These products will then be made
available to potential customers in the rural areas through aspirational VLEs.
The joint digital launch was done and Niraj Chandra, Director, Atul
Auto Ltd quoted that the company has developed a robust process to generate
demand for three-wheeled products through village-level entrepreneurs who will
help list the products on CSC Grameen eStores. They will also inquire, promote,
and facilitate the sale to end customers in rural areas with the help of the
nearest Atul Auto authorized dealerships.
According to Pushkar Sinha, Vice President, Sales, and Marketing, Atul Auto Ltd, the country is blessed with more
than 5000 Tehsils and Talukas. If the company uses these Tehsils for marketing
of the wide range of products related to LPG, CNG, Diesel, and electric
three-wheelers through the CSC Grameen eStore network of VLE’s, then it will be
able to reach untapped markets in the country. This is also going to offer a
win-win situation for the VLEs who have been mapped with the vast network of
more than 500 touch points across 22 states.
Source – Press release
Image Source: Press release