Daimler India Commercial Vehicles (DICV), the world’s leading CV
manufacturer and Hindustan
Petroleum Corporation Limited (HPCL), a Government of India Enterprise has recently
launched a co-branded loyalty card, BharatBenz DIESELAABH for fleet owners. This fleet card is available for the entire range of BharatBenz
Rajaram Krishnamurthy, Vice President,
Marketing and Sales, DICV, speaking at the event said, “At BharatBenz, the constant
effort is to enhance our customer experience at every step of their journey.
The launch of BharatBenz DIESELAABH fleet card is a progress in this direction.
As diesel is the highest expense for transporters, this card will help in
additional fuel savings and ensure drivers’ access to a host of services at all
HPCL petrol bunks.”
GSV Prasad, Executive Director- Retail, HPCL said, “The
Hindustan Petroleum DriveTrack Plus is an exciting offering and we are
delighted to partner with BharatBenz for this programme. We are committed to
long and fruitful partnerships that benefit our customers and help in reforming
the way of business in the trucking industry. The Hindustan Petroleum and
BharatBenz partnership will be an enabler for reducing fuel expenses and
provide full security, transparency and more value added services to drivers.”
BharatBenz has designed this program to reduce the diesel cost borne
by the fleet operators in the form of loyalty program points. By using this
card a fleet operator can save upto Rs 50,000 per year per truck. The loyalty
points can be easily redeemed at HPCL petrol pumps and through online vouchers.
co-branded fleet card also offers various rewards for the owners. The entire
loyalty points will be shared with respective fleet owner on a month on month
basis, based on the slab and usage. Some of the key benefits of these are that
of insurance cover to driver & helper upto three lakh; permanent disability
caused due to accident upto 1 lakh; reimbursement of medical bills caused due to
accident upto Rs 50,000; joint driver training program at leading HPCL
drivers and helpers also
can avail facilities such as secured vehicle parking, access to rest room,
bathing, medical facility, Dhabas and washing facility and others at all
leading HPCL petrol bunks.
DriveTrack Plus program is an innovative payment mechanism developed for
efficient fleet management. The prepaid fleet card offered by HPCL provides an
unbeatable combination of control, convenience, security and attractive reward
points. Given its wide reach, the new BharatBenz DIESELAABH fuel card will be available
to help customers be more profitable and safe.