Mahindra Ltd (M&M), India’s largest tractor manufacturing company, is
planning to invest Rs 2 billion to set up a dedicated plant for producing rice
transplanters, potato planters and harvesters at Pithampur, Madhya Pradesh. The
plant will start operations by Q4 FY22. Being Atmanirbhar, pursuing local manufacturing and localising the
equipment for Indian farmers is Mahindra’s motive, stated Hemant Sikka,
President, Farm Equipment Sector, M&M. For the same, the company is setting
up the new plant.
detailed that the development of Mahindra’s ambitious K2 tractor series, which
will be simultaneously launched in India, Japan and the US, remains on track.
He also added that the tractor
export was doing well with a 6% growth in export volumes last year.
According to him,
Mahindra and Mahindra has witnessed an increase in the demand for farm
equipment over the last year. With the pandemic-driven people movement and
reverse migration to the rural areas, 2020 saw migrant labourers getting back
to farm work, boosting the sales of the tractor, potato planter and rice
expects the market for farm equipment to bounce back and expand more in the
future owing to the COVID second wave’s spread in the rural areas. He added
that in the next five years, farm mechanisation in India will grow with farmers
realising its benefits.