In India the intent in the consumer business is to keep looking at maximising value for
consumers and the only way we can do that is by offering products which are really
differentiated and filling the existing need or creating a new need among the customers. That's
how we are looking at differentiating ourselves in the market. We offer new value addition to
customers. Assurance Triplemax is one of our key products which filled in a gap area in the
market. It is a tyre which is focused completely on safety. Duraplus is another product we
launched last year, because Indians seek value and being a small market for tyres we have
consumers always looking for maximum value out of their car and tyres.